Those efforts helped kick off 2017 with a remarkable start, making New Year’s Day the highest single day ever for the App Store with nearly $240 million in purchases. Since the App Store launched in 2008, developers have earned over $60 billion, creating amazing app experiences for App Store customers across iPhone, iPad, Apple Watch, Apple TV and Mac. In 2016 alone, developers earned over $20 billion, up over 40 percent from 2015. Record-Breaking Holiday Season for the App StoreĪpple today announced that the App Store welcomed 2017 with its busiest single day ever on New Year’s Day, capping a record-breaking holiday season and a year of unprecedented developer earnings and breakout app hits. January 1st was a record-setting day, according to Apple, with $240 million in App Store purchases. Apple also said that its new App Store search ads are effective with a 50% conversion rate.Īpple suggests that 2017 will be a bigger year for its App Store business, which it sees as a critical way to keep revenue and margin up in the face of declining iPhone sales. Apple said its subscription business grossed $2.7 billion. This year, Apple started to take a smaller cut of App Store revenue if developers offer a subscription option. "Pokémon Go," which Apple calls a "cultural phenomenon," was the most downloaded iOS app, Apple said in a press release. But Mario is also popular, and "Super Mario Go" was the most downloaded app on Christmas and New Year's Day.Īpple's developers were able to rake in $20 billion in 2016, which was up 40% from last year, Apple also announced. Given that Apple takes a roughly 30% cut of what developers sell, this implies that the App Store grossed somewhere around $28 billion last year. "Pok émon Go" and "Super Mario Go," Nintendo's first experiments with bringing its characters to Apple devices, both ended up in the top 10 iOS apps downloaded worldwide in 2016, Apple announced on Thursday. Account icon An icon in the shape of a person's head and shoulders.
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